It all happened straight after the world changed in September 2001.
Denzil Wright and Lynda Greening, co-founders and directors of Emerald Media Group, were both working in North Sydney. Within a month of that awful disaster both directors found themselves hopelessly unemployed and with no real immediate prospects, so they took a camping road trip – as you do!
A germ of an idea started to form somewhere along the sandy beach on Fraser Island, and it percolated and developed in a mammoth 10 hour day in Sizzler on a wet, rainy Cairns day a couple of days after Christmas.
What was the idea?
Well the business catalogues of course. Taking the idea from the highly successful catalogues we all see in our home letterboxes every week from Target, Coles, Harvey Norman and David Jones, the directors believed that as businesses are staffed by humans, the same sort of catalogue but just featuring business products would appeal to business buyers.
And it worked!
Business bought from the advertisers, and the advertisers were delighted and celebrated their success. And the rest they say, is history!
Emerald Media Group is the publisher of the business catalogues and also a full service advertising & marketing agency specialising in direct response, call-to-action marketing solutions for B2B businesses. And when we say B2B businesses, we mean you are a business that focuses on selling business products and services to other businesses, not the public.
We can help you build on the proven success of our countless B2B clients, where we look at your business as it is at the moment, work out where you want to take it, then shape and mould a marketing campaign to suit.