Entries by Christine Thompson

Is Your Website Putting Prospects Off?

Is Your Website Good Enough? Here’s a fact that’s become more and more common about your website, especially over the last 3 or 4 years. 95% of the prospects interested in your product or service are going to visit your website before they call you or visit your business. And that’s no matter where they…

Print Advertising Isn’t Cheap, But Powerful Ads Pull More Customers And Can Cost Less! Print advertising definitely works better with powerful ads, but it takes real advertising experience to make it pay big dividends. Many businesses are wasting money on ineffective, high-priced space ads. Why? Because they leave the design and sales copy to the…

Happy New Year

Well that holiday break went quickly this year didn’t it. We had a lovely relaxing cruise up to the Pacific islands and our ship even had a range of water slides which we certainly tried out. The best thing we did was sign on for the Chef’s Table event, an 11 course degustation with quality…

A Cautionary Tale

Small Business, Advertising, the Media and Tough Times A man lived by the side of the road and sold hot dogs. He was hard of hearing, so he had no radio. He had trouble with his eyes so he read no newspapers. Nor did he watch TV. But he sold good hot dogs! He put…

Private Jet or Qantas?

You’re a busy person just about to take a much needed holiday in Bali. Do you go alone on a private jet or do you fly Qantas with other holiday-makers? So, here’s the question … Why is it so important for your business to go it alone when you do a letterbox drop? Why not…

Getting Faster Responses For Your Emails

It has to be one of the most annoying things in business – maybe even in your personal life as well – but, you’ve taken the time to write a genuine email to someone and they don’t respond.  Here’s an article from the highly readable and influential Michael Hyatt about this very subject. http://michaelhyatt.com/faster-responses-to-your-email.html

Turn your prospects into buyers with this news

Do you know about the government’s repeal of the Minerals Resources Rent Tax and the concessions for business that were to be funded by it? (OK, don’t yawn!) Not many people know about this, and it hasn’t been widely publicised, but there is a massive incentive going on for businesses to bring forward their spending…

Wisdon From Seth Godin

What if surfing was your job? Same waves, different day. The risk of skin cancer. The falling. Sand in your socks. The people hassling you for your spot on the wave. The pressure to do more sets. The other guys at the beach who don’t appreciate your style. The drudgery of doing it again tomorrow,…

What media should I use?

Here’s an idea of which media to use for marketing your business. This can be essential in planning your marketing and give you a realistic timeframe for your creative process, production and mailing or ad placement. Direct Mail/Business Catalogues: How it benefits your business: With direct mail, you’re able to send a high quality ad…

Elements of a successful advert

So, what makes some businesses highly successful in this media and others fail? Mainly it is the creative content and layout of the advert or impact of the message, but a hugely important secondary point is the way a lead is handled by the business when a call comes in. Here’s a list of the…